X-Rite Incorporated and Pantone LLC announced that the official spectral color value for PANTONE 17-3938 Very Peri is now available in PantoneLIVE, a cloud-based digital color standard ecosystem. Using PantoneLIVE as part of a digital color workflow, brands and their suppliers can immediately start designing, communicating color standards, prototyping, and producing PANTONE 17-3938 Very Peri across textiles, paint and coatings, and plastics.

“Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities,” said Laurie Pressman, VP of the Pantone Color Institute. “Futuristic in feeling, PANTONE 17-3938 Very Peri is a dynamic periwinkle blue hue with a vivifying violet red undertone that takes on distinct appearances through application to different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibers.”
 
With Pantone Connect, designers have a holistic tool to create digital mood boards and palettes and collaborate with global teams, clients, and partners throughout the design workflow. Supply partners and manufacturing teams can use PantoneLIVE Production for plastic, coatings, and textile to access the spectral data for PANTONE 17-3938 Very Peri and other colors found in the Pantone Fashion, Home + Interiors (FHI) System and for the Pantone Matching System (PMS) for plastics and coatings.

“Digital color standards directly integrate with formulation software, making it easy for plastic, textile, and paint and coating suppliers to identify the best recipes using their existing colorants or leftover materials for an efficient and sustainable way to produce accurate color,” said Richard Roth, VP innovation, X-Rite.

X-Rite color and appearance technology also allows brands and suppliers to accurately replicate color on virtual material samples for paints, plastics, metals, fabrics, and meshes. Using the PANTORA desktop application with X-Rite Ci7000 Series, MA-T12, or MetaVue VS3200 spectrophotometers, companies can measure a physical sample and turn it into a digital material twin that designers can use to render virtual product prototypes.